The Launch of Josephine Skriver and Jasmine Tookes' athletic apparel brand, JOJA

Victoria’s Secret models, Josephine Skriver and Jasmine Tookes, went from good friends to business partners launching their first collection of activewear aptly branded with their nickname: JoJa. We were thrilled when they hired Wife of the Party to provide coordination, fabrication, as well as music from DJ Herick for their launch celebration.

The gorgeous twosome opted for a rooftop soiree at The Park in Santa Monica where they offered guests fresh fruits, yogurts, smoothies, salads, and more via a grand grazing table by Sayang Market, in addition to feel-good sessions, including workout classes from Body Sculpt and Dogpound. The weather cooperated beautifully, so that partygoers were able to gaze at the panoramic view of the skyline.

The event was such a fun way to celebrate friendship, meet new friends all around, as well as check out the new line and focus on wellness. Attendees took the opportunity to pose for photos in front of the step-and-repeat and beside an interactive wall with the question: What does community mean to you? In between mingling, photo opps, and selecting favorite pieces from the new Joja line, guests were encouraged to enjoy fresh juices from Pressed, indulge in massages from Therabody, select a pair of sunglasses from QUAY, and grab beauty goodies from the Grab & Go Wall partnered with Kinship.