Ella Mai - Heart On My Sleeve

Hired by our friends at Six Degrees, we hosted Ella Mai’s newest album release in the heart of Hollywood. Ella Mai is an incredibly popular English singer-songwriter who in 2014 auditioned as part of a trio on the show X Factor. We were thrilled to have been given this opportunity!

Fans were able to RSVP and come listen to the album on a custom double-decker bus and meet Ella Mai herself. The bus – wrapped in an album-cover image of Ella Mai – was secretly parked in a parking lot where attendees would get to meet the songstress, receive customized swag and enjoy meals from Savage Tacos catering.

We created a photo opportunity instead of the usual step-and-repeat: an oversized image of the album cover “Heart On My Sleeve” beside a London “red kiosk” phone booth. Fans were excited to take group photos there and took turns posing solo, as well. There was an additional photo opp in front of the bus itself, with a stand-alone photo booth. Between meeting Ella Mai, the fun photographs, music from DJ Girl Bot, the cool swag, and the yummy lunch boxes, it really was a perfect day!