Puma x Kellogg's Frosted Flakes Brunch

Wife of the Party was hired to coordinate and design a party celebrating the new collaboration between Puma® x Frosted Flakes®. When the Kellogg’s® brand is celebrating 70 years of their mascot, Tony the Tiger, they wanted to do something special. They decided to work with Puma® to release Frosted Flakes® sneakers, a special-edition launch offering two classic styles – the Suede and the Roma – with fun twists like a tiger-stripe design.

The release brunch soirée was hosted at The Breakfast Club in Hollywood, California, commonly referred to as an influencer café and boasting plenty of cool backdrops for photos. They serve the best breakfast in all of LA, all day long! The customized menu for the special day, included Frosted Flakes® French toast, Frosted Flakes® crispy chicken and waffles, filling breakfast burritos, and the Eggstravaganza bacon-and-eggs plate.

A one-of-a-kind step-and-repeat was arranged, along with vintage Tony the Tiger figurines, mini cereal boxes, a pair of Puma® x Frosted Flakes® sneakers, and more as props for photo moments with guests. For guests who wanted to take additional photos and have fun with it, there was also a photo booth, an oversized Puma® x Frosted Flakes® backdrop, and numerous other shoe displays.

Each table showcased fresh flowers in shades of apricot and other orange-y hues, a playful, personalized breakfast place mat with crayons to use for coloring and playing games, such as a word search, as well as personalized Kellogg’s® linen napkins fastened with tennis shoelaces. It was a happy, colorful event celebrating a beloved mascot! We are so honored to have had the opportunity to work alongside these two esteemed brands.