From Bare Space to Beauty Destination

When The Wife of the Party is behind an ISDIN pop-up at Sephora, it’s not just an event—it’s a transformation. What begins as an empty footprint in a retail space is turned into a fully immersive skincare environment, built entirely from the ground up by a team that travels with everything needed: product, custom display materials, lighting, and decor.

From the moment they arrive on-site, The Wife of the Party crew works with precision and speed—unloading and assembling signage, fixtures, furnishings, and technology to create a pop-up shop that feels intentional, inviting, and completely on brand. Even in a fast-paced retail setting, the result feels like a serene, high-touch skincare lounge.

But design is just the starting point. These pop-ups are powered by education and experience. ISDIN-trained experts are present to walk guests through the product line — from bestselling sunscreens to DNA repair technology — ensuring every conversation feels personal and informative. QR codes direct visitors to curated digital content, while selfie-ready corners offer branded moments worth sharing.

It’s a full-sensory experience built in less than a day, then broken down and packed to do it all over again (before and after photos shown above). City after city, The Wife of the Party travels with the full setup, ensuring consistency in quality and experience no matter the market. We love branding and we love the change and all the surprises that come with it. Thank you to Isdin for trusting us with these projects!

More than a pop-up, it’s a brand activation with heart, hustle, and polish. It turns shoppers into skincare enthusiasts and makes ISDIN not just recognizable, but unforgettable.