Google Search x Unanimous During NBA All-Star Weekend
During NBA All-Star Weekend in Los Angeles, Stephen Curry’s Unanimous joined forces with Google Search to host an elevated rooftop experience at a Hollywood hotel that blurred the lines between sports, storytelling, and entertainment. Produced by Loriann Serna and The Wife of the Party, the evening transformed an already stunning skyline venue into a sleek, immersive environment layered with sleek branding, cinematic moments, and luxury lounge energy.
Partygoers arrived to sweeping city views, custom Google Search projections illuminating the rooftop pool, and striking branded installations that immediately set the tone for the night. From the dramatic black-and-white Unanimous and Google Search step-and-repeat to curated editorial-style displays showcasing Unanimous Media projects, every touchpoint felt like a thoughtful collection.
Inside the venue, soft draping cascaded across the ceiling, creating a warm contrast against the contemporary architecture and expansive Los Angeles skyline. The production design balanced intimacy with scale, transforming the rooftop into an inviting social space where industry leaders, athletes, creatives, and entertainment insiders gathered throughout the evening.
One of the standout design elements was the custom gallery wall highlighting projects associated with Stephen Curry and Unanimous Media, including film, podcast, and documentary features. The installation gave guests a deeper look into the storytelling arm of the brand while doubling as an elevated photo moment. Throughout the space, layered lighting and clean branding moments kept the atmosphere sophisticated while still feeling celebratory and relaxed.
The event also featured luxury hospitality details including curated cocktails, wine service, premium lounge seating, and interactive photo opportunities, all framed by panoramic city views and a refined late-night ambiance. Guests mingled beside the illuminated pool deck while branded projections by The Wife of the Party reflected across the water, creating one of the most visually memorable moments of the weekend.
As always, Loriann Serna and The Wife of the Party approached the event with a focus on transformation, flow, and guest experience. From production coordination and branded environments to lighting design and experiential styling, the team created a seamless atmosphere that felt polished. The evening showcased a perfect backdrop for one of All-Star Weekend’s most exclusive gatherings.
The result was a modern rooftop experience that celebrated culture through intentional design and elevated production, reinforcing why Loriann Serna and The Wife of the Party team continues to lead in luxury experiential events.