GUESS What’s New? A Chic Brand Experience

The Wife of the Party brought the GUESS brand to life with a stylish outdoor luncheon at The Beverly Hills Hotel that blended fashion, florals, and flawless branding. Held in a lush outdoor setting, the event celebrated the launch of the latest collections from GUESS, drawing in tastemakers and trendsetters for an afternoon of mingling, fashion, and photo ops.

Guests were greeted by curated vignettes showcasing signature looks from the new lines. Think: glamorous dresses, tailored suiting, and accessories that popped against branded backdrops. A stunning floral tablescape set the tone for the seated lunch, with chic white chairs, luxe linens, and soft pastel blooms adding elegance to every detail. Branded menus and custom place settings brought a thoughtful touch to each seat.

Swag bags packed with stylish goodies and beauty treats awaited attendees, offering a memorable takeaway that kept the buzz going post-event. A branded photo booth provided the perfect moment to strike a pose, while upbeat tunes and an effortlessly cool crowd kept the energy high.

The entire day was infused with GUESS identity—from oversized signage to editorial-worthy moments—and The Wife of the Party’s event production made sure it all ran smoothly and looked sensational. Every element served as both a celebration and a campaign — visually rich, perfectly pitched, and completely on-brand.