Paris Hilton’s Parivie: A WOTP Production in the Heart of Las Vegas
Las Vegas in October carries a particular kind of electricity: cooler desert nights, sweeping golden-hour skies, and a city buzzing with anticipation. This year, that energy centered around Parivie, Paris Hilton’s new skincare brand, which activated a full-scale experiential weekend in Las Vegas. Blending wellness, beauty, entertainment, and signature WOTP design, the event became one of the standout moments of the season.
For this pop-up, Loriann Serna was centered on transforming the Vegas landscape into something more intentional for the day pool party. Parivie’s branding leans into modern minimalism, so the team carried that into the event with serene lounge vignettes, sculptural ceramics, and textures that felt more boutique spa than casino foyer.
A defining part of this project was our ability to produce a full-scale pop-up from afar. The WOTP team coordinated the design plan remotely, then loaded an entire truck of curated décor and sent a dedicated crew to Las Vegas to install, style, and perfect every detail. Once the space was complete — polished, photo-ready, and fully aligned with the Parivie aesthetic — we wished Paris and her team the best for their weekend. They experienced exactly that: a seamless, beautiful, high-energy activation supported by meticulous WOTP groundwork.
Throughout the weekend, guests moved through a lineup of programming connected to beauty, wellness, and modern self-care. The energy shifted into full celebration when Paris Hilton herself took over the DJ booth for a signature set — one of the most anticipated moments of the pop-up. Her performance, paired with a special guest appearance that ignited the crowd, created an atmosphere that blended beauty, music, and community in a way only Paris can.
Behind the scenes, producing in Las Vegas required precision and strategy — tight load-in windows, hotel regulations, and the nonstop demand of a city built on spectacle. Our team pre-staged as much as possible to ensure rapid installation onsite, collaborating seamlessly with partners and hotel operations to keep the experience smooth and intentional. The final result felt effortless, though every detail had been executed with technical discipline.
By the end of the weekend, Parivie had made its mark, not only as Paris Hilton’s newest venture, but as a beauty brand capable of creating meaningful, high-impact moments rooted in connection. Guests walked away glowing (both figuratively and literally)!
Wife of the Party was honored to shape the visual world of Parivie in Las Vegas — from afar and on the ground. And if this weekend was any indication, it’s only the beginning of the beauty brand’s era.