Peppermayo Takes Over Coachella with a Desert Pop-Up

Coachella has long been a playground for brands looking to connect with influencers in unforgettable ways, and this year, Australian fashion powerhouse Peppermayo made its mark in the desert with a stylish, experience-driven pop-up. The activation blended festival flair with high-impact branding, seamlessly executed through the consulting, creative direction, and production of The Wife of the Party.

From the moment guests arrived, Peppermayo’s presence was undeniable. A towering custom balloon letter installation announced the brand in bold, photogenic style against the desert backdrop. Sleek black G-Wagons wrapped in Peppermayo’s logo whisked influencers to the private estate, setting the tone for an elevated experience. Once inside, guests discovered a chic desert oasis styled for content creation and connection.

By the pool, mirrored installations doubled as photo backdrops, reflecting the Palm Springs sunshine while amplifying the brand’s sleek aesthetic. Lounge vignettes dressed in airy draping and woven pendant lights gave the scene a relaxed yet sophisticated feel — perfectly aligned with Peppermayo’s fashion-forward audience. Every element was curated for maximum visual impact, ensuring the activation was as Instagrammable as it was memorable.

The Wife of the Party’s expertise was showcased in the seamless integration of branding throughout the estate. From oversized letters and reflective signage to luxury transportation and styled cabanas, each detail carried a sense of intention. The result: a cohesive brand moment that resonated not only on-site, but across social feeds worldwide.

As influencers posed poolside in Peppermayo’s newest looks, the event underscored the brand’s ability to merge style with lifestyle. With The Wife of the Party at the helm of production, Peppermayo’s Coachella pop-up was more than just a party — it was a bold statement of brand identity in the desert.