The Art of Gifting: Ledda’s Fall Fragrance Reveal

When Ledda Fragrance debuted its newest scent, they reached out to Wife of the Party to help the brand create an experience that felt as inviting and indulgent as the fragrance itself. Wife of the Party partnered with their team to curate and assemble a gifting moment that was equal parts elevated presentation, sensory storytelling, and influencer-ready design.

Each package began with a base of warm, coffee-toned elements inspired by the profile of Ledda 8 Café Josephine. To build on the sensory theme, we included a custom cappuccino cup, a wireless milk frother, and a branded tote, creating a full at-home café ritual to enjoy alongside the fragrance release.

The fragrances themselves -- both full-size and travel-size -- were nestled inside a satin-wrapped bundle tied with soft ivory ribbon. The wrap added a touch of luxury and created a visual moment that photographed beautifully for social media. Influencers shared unboxings filled with coffee beans spilling across marble countertops, glistening bottles of Ledda’s signature scent, and heartfelt reactions to the cozy aroma. Several called it their favorite fall release yet!

Influencers opened their PR boxes to discover the full experience inside:
● Full-size fragrance
● Travel-size fragrance
● Custom coffee bag
● Custom cappuccino cup
● Wireless milk frother
● Ledda branded tote

Everything arrived intentionally arranged for content creation, as the goal was to let the fragrance speak for itself: warm, comforting, and familiar, with a sophisticated twist. And because Wife of the Party handled every component, from sourcing to sizing to assembly, Ledda’s team was able to focus solely on the launch itself without added stress or time spent troubleshooting. With polished presentation, the latest Ledda release is sure to be enjoyed by all!