Raising Brows: An Iconic Evening With Oprah, Anastasia Soare, and an Inspiring New Chapter

For the launch of Raising Brows, the highly anticipated book by beauty entrepreneur Anastasia Soare, The Wife of the Party was honored to produce an unforgettable evening celebrating resilience, vision, and the power of believing in yourself, all brought to life through an intimate, ticketed experience with Oprah Winfrey at the helm.

The evening centered around a live, onstage conversation between Oprah and Anastasia, where Oprah interviewed the founder of Anastasia Beverly Hills about her journey from immigrant entrepreneur to global beauty icon, marking the official launch of Anastasia’s new book, Raising Brows. Guests gathered to listen, reflect, and feel inspired as Anastasia shared her personal story of perseverance, ambition, and building a billion-dollar beauty empire.

Celebrities and tastemakers filled the room, including Cindy Crawford, Sofia Vergara, and Eva Longoria, adding to the sense that this was not just a book launch, but a cultural moment. Unlike traditional industry-only events, guests were able to purchase tickets, creating an atmosphere that felt both exclusive and deeply inclusive, and an audience genuinely invested in the story being told.

From a production standpoint, the environment was designed to feel soft, elevated, and meaningful. A lavender-toned backdrop displayed pages and excerpts from Raising Brows, each paired with delicate floral moments in petite vessels, allowing guests to quite literally walk through Anastasia’s words. One of the most striking elements of the night was a giant, custom-fabricated book replica, created by The Wife of the Party, standing open as if mid-chapter. It was magnificent to look at and a great photo opp for partygoers.

Following the conversation, guests were invited into a reception that felt warm and celebratory. A dramatic king’s table, draped in rich linens, showcased an abundant display of artisan cheeses, fresh fruits, cured meats, and accompaniments, along with live music, and refined cocktail options. The transition from storytelling to celebration felt seamless, allowing the evening to unfold naturally. Even the wood flooring displayed lines from the book’s pages!

Every detail — from fabrication and staging to guest flow and reception design — was produced in-house by The Wife of the Party, ensuring a cohesive experience that honored both the significance of the book and the lovely women at the center of the conversation.